Free tool
Check the job ad.
Paste the advert. See the words research links to who applies, the words that can signal an age preference, the clichés, the long sentences and how hard it is to read, each one marked so you can decide.
The rules
How it works.
- Gender-coded words. Gaucher, Friesen and Kay (2011, Journal of Personality and Social Psychology) found that adverts in male-dominated fields used more words such as "competitive", "dominant" and "leader", and that women found adverts written that way less appealing and felt they would belong less. Men's ratings barely moved. We use their word stems as extended in Kat Matfield's open-source Gender Decoder. A stem matches the start of a word, so "lead" also catches "lead time": every match is listed so you can judge it.
- Age words. Words like "young", "energetic" or "recent graduate" can be evidence of age discrimination under the Equality Act 2010 unless the requirement can be justified. So can asking for a set number of years' experience. They're shown so you can check each one is really needed.
- Clichés are our own list of phrases that tell the reader little: "rockstar", "fast-paced", "self-starter".
- Reading ease is the Flesch score: 60 and above is plain English, below 30 is very hard. It counts words per sentence and syllables per word, so treat it as a guide. Sentences of more than 25 words are listed.
- "You" or "the candidate": adverts that talk to the reader as "you" read as an invitation.
Nothing is sent anywhere. It doesn't rewrite the advert; it shows you where to look.
Last checked 21 October 2026
When the rules change.
Rates and thresholds move most Aprils. Leave your email and we'll tell you when this tool is updated. We won't use it for anything else, and you can ask us to delete it at hello@hikari-ai.co.uk.
Built by Hikari. We recruited at Google, Meta, AWS, Shell and BP, and now build AI for recruitment desks. These tools are free, run in your browser, and send nothing anywhere.